The information boom of which today we are all part of, showed us not just as communicators, but also as people, that we had a force much greater than before, and above all, a great responsibility. Out of this force LINDA was born: a strategic communications agency, whose goal is to help brands find their PURPOSE and accompany them in their execution, so they can shine with a clear and coherent message, throughout all of the media to which they are exposed to today.
We are aware that consumers no longer buy products and services; they buy a PURPOSE.
It’s because of this that in the digital age the brands that survive will be those that support a true value to people and the planet, with an empathetic VISION, with which the consumers can see themselves reflected. The good news is that those companies that are already thinking about the well-being of people and the planet in their business models are more profitable. Thus, it’s not only correct to do so, but rather what makes sense from a commercial viewpoint as well.
We are all GIFTED. In LINDA, we are convinced that brands are like people. They are thought up, developed, and created by people, for people, so their values, needs, and problems are 100% human. Therefore we have to treat them as such: they have dreams, fears, successes, failures; they love and hate, give and take; suffer from identity crises, and like all of us, they need to find their purpose, their strength, this GIFT that makes us unique.
LINDA’s place serves as therapist for these brands.
To be, through branding, creators of a better world.
To help brands find their GIFT so that they can shine, and in the process, show them a path by which they can see their true potential when the execution is not only profitable,
but also an improvement for people and the planet.
Click down on the logos to find a small sample of our works